**NEW article: 2007 Grey Cup in Toronto**

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The Grey Cup is coming back to Toronto in 2007 and it’s not a moment too soon.

It has been almost a generation since the CFL’s national championship was played in its largest market. By the time 2007 comes around, it will have been 15 long years in between drinks.

Anyone who recalls the 1992 Grey Cup “festival” will understand why the Grey Cup has been a stranger for so long. It was a tired old act that featured two Western teams (Calgary beat Winnipeg, 24-10) in a city where the CFL was no longer the thing to do. The host city responded with utter indifference and Grey Cup week got trampled in the normal day-to-day hum.

But that was then and this is now. After about a dozen different incarnations under as many ownership groups, the Argonauts finally are getting it right. If the football buzz in the city translates into ticket sales, they may very well put a crowd of 45,000 - 50,000 into the Rogers Centre this Sunday in the East final against Montreal. It has been decades since that many people attended a CFL game in this city, just for the football.

Now, the time is right to bring back the Grey Cup. After the 1992 fiasco, there were plenty on the league board of directors who said, “Never again!” and they had every right to do so. With towns such as Calgary, Edmonton, Regina and Winnipeg, whose populations were eager to play host and put in the effort to make the Grey Cup a success, why come to Toronto, where the game gets lost?


It wasn’t always that way. When the Grey Cup became a national event back in the 1950s, times were different. The CFL was huge back then in Toronto, competing only slightly with the Maple Leafs. And it was a much bigger world back then. There weren’t 15 sporting events on TV every day of the week as there now are. In fact, there weren’t even that many TVs.

The airwaves now are saturated with sports and as the world came to our living rooms, the CFL was overwhelmed in Toronto. And it’s not just about sports. There is just more to do, more to watch, period, than there was even 25 years ago. There is no automatic audience for anything anymore.

That’s why, when the Grey Cup game comes here in two years, it can’t be your father’s or your grandfather’s “grand national drunk.”

The events that are associated with the Toronto Grey Cup must have some added value. You don’t just slap a Grey Cup logo on a party and expect people to come.

If they want to make a splash, the Argos will have to deliver big-name entertainment throughout Grey Cup week. Word is, they’re planning to combine the Grey Cup with the Canadian college championship, the Vanier Cup.

That could turn into a good mix, with a few thousand college kids out on the town for the weekend, looking for a party.

Current Argos owners David Cynamon and Howard Sokolowski have presided over a true renaissance of Canadian football in Toronto. In Keith Pelley, the TV exec-turned-CEO, they have a guy with imagination and marketing savvy. Where countless others have failed, he has succeeded in putting warm bodies in the seats at the much-unloved Rogers Centre.

Given that management team, there will be no lack of imagination once they start putting together the elements that will make up their Grey Cup week, in conjunction with the City of Toronto.

Most everywhere else in Canada, the Grey Cup has been a hot commodity. Teams now fight for the right to host it, because they know that if handled properly, for an investment of $3 million to $4 million, they can make money in the process.

Yet, for 15 years the CFL’s biggest, richest market, the headquarters of most all its corporate partners, has taken a pass, and quite willingly, on the big game.

If it goes well, the Grey Cup surely will be back in Toronto within two or three years after 2007. If it falls flat again, nobody could blame the league for waiting another 15 years.

[url=http://www.cfl.ca/index.php?module=newser&func=display&nid=6719]http://www.cfl.ca/index.php?module=news ... y&nid=6719[/url]

The Canadian Football League (CFL) announced today that Toronto, Ontario will be the site of the 95th Grey Cup to be played on Sunday November 25, 2007 at Rogers Centre. In making the announcement on behalf of the Board of Governors, Commissioner Tom Wright spoke to the Toronto Argonauts' success both on and off the field and the team's reconnection to its fans and its community. “Through the commitment of its ownership and the strength of its leadership, the Toronto Argonauts have done an outstanding job at revitalizing its brand and this market’s passion for Canadian football. As the right choice for the 2007 Grey Cup game, we are excited to be bringing Canada’s Championship back to Southern Ontario.�

At the top of Toronto landmark the CN Tower, Commissioner Tom Wright was joined by Argonauts co-owners David Cynamon and Howard Sokolowski, Argonauts President and CEO Keith Pelley, Argonauts Head Coach Michael “Pinball� Clemons, host of CFL on CBC Brian Williams, CFL and Grey Cup Champion alumni Nick Volpe, Joe Krol, Norbert “Nobby� Wirkowski, Russ Jackson, Tony Gabriel and Kent Austin, and CIS Chief Executive Officer Marg McGregor.

Pelley announced that the weekend would be a Celebration of Football and include games at the amateur, high school and university level. Additionally, the prestigious Vanier Cup will be held on Friday, November 23, 2007 at Rogers Centre. This marks the first time that both the Grey Cup and the Vanier Cup will be held in the same city on the same weekend.

Commented Pelley, “We are ecstatic to host such an historical weekend. The development and strengthening of grassroots football is a key focus for the Toronto Argonauts and combining amateur, high school, university and professional football in one incredible weekend demonstrates this commitment. I grew up in the City of Toronto and am thrilled that the CFL has given the Toronto Argonauts the right to host 2007 Grey Cup game and that we can bring it back to the city where it was first played.�

Added McGregor, “The Vanier Cup and Grey Cup weekend of football will be an unforgettable experience for CIS student-athletes, coaches and football fans. We look forward to showcasing the university championship and elevating the university sport brand.�

At the press conference, Pelley announced the appointment of Brad Watters as General Manager of Grey Cup 2007. The CFL and the Argonauts also unveiled the official 2007 Grey Cup logo. As a distinct mark for the 95th edition of Canada's Championship, the consistent use of the Maple Leaf reinforces the Grey Cup's unique connection to Canada, the internationally recognized landmarks symbolize the host city and the application of Argo Double Blue celebrates the history of CFL football in Toronto. The logo was developed by Barnstorm Communications of Vancouver, the creative house responsible for the design of Grey Cup marks for the past four years.

Tourism Toronto will be a marketing partner and will help sell national Grey Cup Unlimited packages in promotion of the event across Canada. Tickets for the historic weekend go on sale to Argonauts season ticket holders on Wednesday, December 1. A waiting list will be in place for the general public as of Monday, November 21 at www.cflgreycup.ca/toronto or 416-341-ARGO.

The Grey Cup is Canada’s largest professional sporting event. Celebrated by Canadians coast-to-coast, this unique Canadian championship game has attracted an average television audience of more than 4.2 million viewers over the past three years. In addition to the thousands filling the Rogers Centre, the Grey Cup will be watched by millions of fans across Canada on CBC and RDS and in more than 160 countries around the globe. Toronto last hosted the Grey Cup in 1992 when Calgary defeated Winnipeg 24-10.

Don't care who's playing, I'll be getting my tickets!!!!!
(It would be nice if it were my Argos, but.........)


here is another article


The Grey Cup and the Vanier Cup will be played at Toronto's Rogers Centre in 2007, the first time that the CFL championship and the Canadian university football title game will be held in the same city on the same weekend.

"This is a great initiative for football fans and for Canadian football," said CFL commissioner Tom Wright. He was joined at Wednesday's news conference by Argonauts co-owners David Cynamon and Howard Sokolowski and team president Keith Pelley.

"The GTA and southern Ontario possesses the greatest football fans in the nation," Pelley said. "We're ecstatic to provide them with such a first-class event that brings together grassroots football with professional football."

Toronto last hosted the Grey Cup in 1992. In 2007, the Vanier Cup game will be played on a Friday night with the Grey Cup game to follow two days later.

Wright said it's a great fit, since Toronto has a rich football history going all the way back to when it hosted the first Grey Cup in 1909.

"No other city has hosted the Grey Cup more times than Toronto," he said. "No other city has won the Grey Cup more than Toronto and I would suggest that there is no other city that is more representative of the resurgent Canadian Football League than the Toronto Argonauts and what has happened here in this great city."

It's the latest success story for Sokolowski and Cynamon, who have helped turn the franchise around in their two-plus years at the helm. Attendance at the Rogers Centre has been on the rise, the Argonauts won the Grey Cup last year and the team is preparing to host the East final against Montreal this Sunday.

"We've got great momentum right now," Cynamon said. "But by the time 2007 comes around we'll have even better momentum, even greater passion. So it's going to be a real festival of football."

Former Ottawa Renegades president Brad Watters will handle general manager duties for Grey Cup 2007. Organizers hope to have a high school football championship played on the Thursday and a junior football championship played on the Saturday.

The idea of showcasing both the Canadian Interuniversity Sport and CFL championship games on the same weekend isn't new, it just has never come to fruition until now. CIS chief executive officer Marg McGregor said the two sides have been flirting with the idea for years.

"Tom and I met in February and March of this year and began the dialogue yet again on it and it just really picked up some steam in the last month or so," she said. "The stars aligned and we were able to get everything that needed to get done to fall in place with the venue."

She added that everyone wins with the arrangement.

"The athletes love coming to (Toronto)," McGregor said. "There's so much to do, it's a multicultural city and there's a lot of football fans and I'm sure when they see the Vanier Cup in partnership with the Grey Cup, they'll be really impressed with the calibre of university football and hopefully stick with our product."

The 2007 Vanier Cup game was originally slated to be played in Hamilton, which is also hosting this year's game. The southwest Ontario city will also host the 2008 game at Ivor Wynne Stadium.

The 2006 Vanier Cup is in Saskatoon.

The 2005 Grey Cup will be played Nov. 27 in Vancouver and Winnipeg will host the 2006 game.

Wright said it's possible that other cities will get a chance to host both the Grey Cup and Vanier Cup after 2007.

"Absolutely. Where there's a will in this country, there's a way."

I don't really care cuz it looks alsome, but why is the Toronto 2007 GC logo look so much like the Winnipeg one?

and they have the V cup as well, good stuff

and it's all great, Toronto, but news flash, Winnipeg got the next GC after Vancouver.


and they site better have a thing for Winnipeg 2006 GC up soon.

Wright said it's possible that other cities will get a chance to host both the Grey Cup and Vanier Cup after 2007.

"Absolutely. Where there's a will in this country, there's a way."

Hm, intreresting, I hope that Halifax, Moncton, and other Canadain cities heard that! :wink:

I'll bet though that Hamilton will get the GC in 2009, after Edmonton gets it in 2008. Then Montreal in 2010 (gotta fix the BIg O or Molson Stadium up a bit) and hey, maybe Alaska in 2013? j/k but you never know! :wink:

moncton and halifax wont get to host the grey cup until one of them has a team...and moncton wont get one.....the cfl pretends they want to go there, just to make halifax jealous and more serious about getting thier own team.

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The Argos are hoping Torontonians are up for the Cup. Actually, make that Cups.

Owners Howard Sokolowski and David Cynamon and president Keith Pelley officially announced the team's plans to play host to the Grey Cup in 2007, prefacing it two days beforehand with the Vanier Cup -- the championship game for Canadian university football. The two games never have been played in the same city during the same week.

The Argos also hope to stage the annual Metro Bowl for high school football and possibly the world junior football championship involving teams from Canada, the U.S., Mexico and Japan.

The festival is being billed as a Celebration of Football, and it's an ambitious undertaking, particularly the task of convincing Torontonians to support the Grey Cup. In 1992, the most-recent time the Grey Cup was played in Toronto, the Argos weren't in the game and Torontonians' interest was lukewarm.

"They didn't embrace it enough 15 years ago, but I think we're a few steps ahead of 15 years ago," Cynamon said. "I think by '07 we'll be a few more steps ahead, so my prediction is they will embrace it. And we expect it, otherwise we wouldn't have taken it on.

"I think we're making strides to get there and by '07 it's going to be the most popular day of the year."

Argos head coach Pinball Clemons made a passionate plea for Torontonians to embrace the Grey Cup.

"The rest of the country says this is the biggest event that happens in our country on a yearly basis," he said. "Now Toronto, it's up to you to let the rest of the country know how important they are to you. I want to encourage the city of Toronto to put on a show of a lifetime. Grey Cup 2007 is going to be the greatest show on turf -- we'll bank on that."

Marg McGregor, the chief operating officer of Canadian Interuniversity Sport, said the Grey Cup can help the Vanier Cup. Anyone purchasing a $229 lower-bowl ticket will receive free admission to the Vanier Cup.

"There will be lots of football fans in town for the Grey Cup and we think they'll get exposed to university sport and the Vanier Cup and they'll be won over by what they see and impressed by the calibre of university sports," McGregor said. "The upsides far outweighed the risks of us getting lost in the shuffle.

Tickets for the Grey Cup start as low as $79 in some parts of the upper bowl level. The top ticket price at this point is $279, not including taxes, but the price for the optimum seats in the 200 level has not been established.

aw, let other cities host the Cup!

Kingston did it and they didn't have a team.

when was this?....1920?

the grey cup gets awarded to cities that have a team as a financial boost for that team...

if they give it to a team-less city, it wouldnt help any team.

Would help the city and footy across the country, plus raise the popularity of the league.

NFL has had their Superbowl in Pasadena, no team is there.

raising the popularity of the league across the country is what the 'touchdown atlantic' events are for!

and the grey cup logos look similar beacuse the same company does it year-after-year...look at the 04, 05, 06, and 07 logos...all look similar...AND THEY SHOULD....

I like it if they look a little more different.

2004 logo looks nothing like 2005, 06 , and 07.

2007 GREY CUP , in TORONTO's website