I was in an SAQ recently (that's Quebec's liquor stores), and noticed that there's a CFL promotion on Crown Royal whisky. Every bottle is now packed with a glass sporting the emblem of a CFL team.
Just out of curiosity, I opened the first box. There was a Roughriders glass inside. Then checked in another one... still Roughriders. Then I noticed it was written what glass was in the box on the side of each box. There were only Riders glasses.
I figured this promo was designed specifically for Rider Priders who must drink to forget their fate of always falling short of a home playoff game. If not, why would that promotion arrive just in time for fall and offer only Riders glasses?