I Never heard of J.R.Diggs myself but that's not the point, it all about marketing and about getting fans out to the game and enjoying the atmosphere of two good CFL teams in Hamilton and Montreal going head to head.
I think in these tough economic times you have to do what is necessary to bring out the fans to the game
because teams with good crowds have that advantage of having that 13th man with the noise, fun, cheers etc. The one big area I have noticed at past Ti-Cat games are the amount of kids coming out to the games because they are the future of the sport and the more the Cats can do to bring out the younger crowd the better off the Ti-Cats will be in future.
It's tough for a parent to bring out a family to a game but I see more and more of it, now we need to work on the fans who bring a buddy or two or three or more, lots of couples and a couple of friends together at the games and maybe it's about getting away from Friday nights in Sept/Oct and having more Sat night or afternoon games, whatever it is, it's about marketing the team and making it better.
I'm for whatever works in this day and age, my nose isn't buried to far up someones you know what to worry if we are losing to much class for this team or not by the way our Cat brass market the team I come out to enjoy.
I just have one extra comment EAT EM RAW TIGER-CATS, Bring out the 13th Man and make lots of Noise!!!!