As reported by Sportslogos.net, the Montreal Alouettes’ new logo has been registered as a trademark.
I am amazed with how well they did with this. I fully expected the Alouettes to screw this up. The simplicity is great as they move away from the cartoon bird. I’m excited to see how the full branding looks.
It’s good to bear in mind that when a logo is pulled from theCanadian Intellectual Property Office, it’s in black and white. Chris Creamer would have coloured it in based on speculation, so this may not be the final product.
Switching from an “A” logo to an “M” is also a good move so that more casual fans can wear the “M” to more represent their city instead of primarily the team. A lot of kids/young adults these days just wear logos on their hats because of the look. If more people buy into this, it spreads around brand awareness.