MONTREAL — The Montreal Alouettes unveiled their new helmet on Wednesday.
The team stated that the new helmets were adjustment to what was created in February 2019, as the team launched its new identity. On these new buckets, the Alouettes logo will be more noticeable for viewers, as it will be placed on each side of the helmet.
You mean the old Woody Woodpecker on crack logo ? I personally like this new one . It's stylish , not to busy and much easier to interpret than the original one on the top of the helmet which basically looked like something a kid scribbled on with a red crayon .
Don't diss Woody. He's right up there with Bugs and Mickey as a cartoon icon.
Adding a stripe doesn't make it new. That's like painting a 'stache on the Mona Lisa and calling innovating. Somebody didn't try hard to earn their money for the design. Poor Gary had to sign the cheque for that garbage design add on
I think the former helmet was more creative, but it just didn't come together that well. It needed more contrast to be able to see that those lines come together to form the logo. I think they could have tried to fill the logo with white, or have white outline and red fill.
The new design is clearer, but I don't think it needed the white outline because you can easily see the entire logo on each side. I'm a bit ambivalent toward the stripe. It's OK, but the traditional touch it brings kind of undermines the modernist minimalist feel of the new logo.
I actually prefer the older ones from 2019. Because it was a little bit outside the box. Saying that, I do like the deeper red and blue of the Al's. When they line up on the field, Montreal looks really good in their uniforms. Now, as a bomber fan...here's hoping for a great season in Montreal. Maybe...we'll get to meet up somewhere in the playoffs?
I agree that the centre stripe makes it too busy-looking, and seems superfluous. They've evolved the look from "too minimalist" to "overdone", but the centre stripe will score points with traditionalists.
The white outline makes the M-bird logo way more visible from a distance, up in the stands or even on TV during night games, so I think it's a necessary tweak.
Personally, I think any MTL team uniform needs more of a tricolour orientation. This helmet design sort of moves in that direction, but not enough. I'm not recommending a helmet reminiscent of the Expos beloved caps, but I think they need stronger red and white in the mix.
I'd like to see a return to a white helmet, with the red M-bird on either side, by itself, and with a single blue center stripe. I also think the uniform tops ought to be primary red or red/white/blue rather than primarily dark blue. But dark blue or black is more trendy.