Montreal Alouettes team up with BET99 as jersey sponsor

Somewhat off the topic, but, Sports betting sponsorship is now in the CFL in Montreal

BET99 will have its logo on the Alouettes jersey for home and away games for all regular season meetings.

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I don't remember how long they had CN or are they having 2 patches now.

I did not see this coming; very interesting! These sports betting companies are all cozying up to leagues and teams in preparation for some titanic shift in the sports betting landscape...

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Believe they had Molson and Rona patches not long ago.

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BETfred sponsors the super Rugby league that the Toronto Wolfpack plays in. The Scottish FA Cup is sponsored by Betfred.
Big money by the betting industry

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CN was the League sponsor, which left a couple of years ago. One jersey patch is for the League, and the other is for the team. Vice was the last jersey sponsor the Alouettes had.

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I don't have problems with BET99 being sponsor of the Alouettes, but I am surprised or not at ease with the fact that their logo will be on the Alouettes jerseys.

Richard