Als_Molson, I don't even live in Toronto, I live in Hamilton and Christ, I love Quebec, my first wife was French from Gaspesie and I have only fond memories of going to the Gaspe coast and meeting great people there.
I think what you are saying is that companies in Canada should have respect for sports as culture and that. And I agree with you, to a certain extent. The worst thing that happened was the arrival of the Expos and then the Blue Jays. Both of these teams took away a lot from the CFL in the summer and it almost cost the CFL to go under. Both Montreal and Toronto had the "major leagues of baseball" and who gives a crap about the lowly CFL, as some would say. I went to Jarry Park and the Big O for some Expos games but am glad, in a way the Expos are gone and hopefully the Jays will go south one day. I want the CFL to succeed everywhere and it is easier without MLB in these cities.
Don't make me out to be a bad guy, I'm not. I love the CFL more than any other league. All I'm trying to say is that pro sports is, to a large extent, a business enterprise and it can be cutthroat, just the way it is. I didn't create the capitalist system, Christ, I'm 50 years old and still paying off a mortgage for a small 3 bedroom bungalow in a not so great part of Hamilton. Living paycheck to paycheck with a line of credit.