Unlike an expansion franchise they don’t give the CFL any money except for the playoff games most likely a wild card with flipping home field games year to year . The expansion team gets NFL income a CFL merger with the super bowl playoff seed is not a true merger . There is no inter league cross over games . The Grey Cup winner gets a seed most likely a wild card seed .
So they are just inviting another league a berth to the Super Bowl seeding .
What is that worth ?
My feeling it’s around 1 billion .
Rogers , Tannenbaum and Bell are all invested in the NFL .
The NFL will want a team for the opposite conference . So thats 2 billion now together with a European seed in the playoffs .
NFL get to increase there footprint globally and make money .
So now the Toronto Argonauts have a chance at the super bowl .
I sell out that team out tommorow . Bell rights are worth more to advertisers .
They will have to negotiate with on going fee that maybe higher but I believe it’s an easier path than CFL.20 but it ends 3 down game as we know it .
Its a win/ win for both leagues . NFL doesn’t divide their pie and the CFL gets instant major league status with the Grey Cup winner getting a seed . Probably need to return to 16 games or even 14 .