Perhaps the CFL's $1 million investment to promote the league in southern Ontario last year is paying off?
After the incredible success of the 100th Grey Cup in Toronto, which drew record TV ratings, including 2.6 million viewers from the extended GTA who watched the GC game (which is about half the population!), the Ticats have announced some impressive growth of the CFL in the Hamilton market.
According to the Ticats "State-of-the Franchise" event yesterday:
• the Ticats have doubled both revenues and season ticket holders in the last four years.
• the team had $1.3 million in gross revenue in merchandise last year, good enough for third in the CFL, after losing money as recently as five years ago.
• team expects 80 per cent of 2012 season seat holders will make it to multiple games in Guelph. Sixty per cent have either renewed their seats or bought multi-game packs.
• describing the Ticats as a “regional team? Mitchell says 50 per cent of fan base and revenue comes from outside of Hamilton.
The Argos also announced their season ticket renewals are matching last season's pace, which were up considerably from previous seasons. It was reported the Argos made up to $12 million in profit for the 100th GC game last year.
With Ottawa slated to rejoin the CFL next season, along with a brand new stadium in Hamilton (and a new TV contract which will double or triple revenue), happy times are truly here again for football fans in Ontario! :thup: