The issue with teams whose tickets are not in high demand is always how many of the tickets are full price, how many are discounted/promos and how many are freebies.
Butts in seats is always a bit misleading. Ottawa 67s for example for many years had an average attendance of 8500-ish but a huge proportion were freebies or tied to promos (discounted sales to sponsors for giveaways), mostly focused on kids. Of course kids at a hockey game produce means lots of concessions and merchandise revenue, so it was a smart/brilliant approach. It also made the 67s more of an in-demand ticket, as posed to a walks-up, game day decision scenario.