"The field and sidelines are already littered with eyesore ads, so why do they have to be on the players?" by canadianfootballfan
In total agreement with you on that one! :thup: Unfortunately, the ads are not going to be dropped from the players jerseys. In my opinion, do not be surprised if the players start wearing more of them and even bigger ones. The advertising has become ridiculous. I'm there to watch a football game, not be constantly bombarded with cheap advertising.
The reality of Marketing is that it is a multi-billion dollar business. For about 3 hours spectators see the ads again and again. Every time you look at a player the company logo or name is reinforced in your mind. The marketeers know this and that is why companies are willing to pay top dollar to have their name or logo in plain sight.
Yes, it generates revenue and we must not forget that the CFL is a business. The game is no longer a spectator sport for me. It is simply a means to make as much of a profit as possible by any legitimate means possible. If a company is willing to pay millions to have its logo on a jersey because it knows millions of people will see it, a CFL franchise would be foolish not to take the offer. But it comes at a price.
I cannot argue with the fact that the advertising is a means of generating profit and paying the bills but do I want to go to an event where I am inundated with advertising until it is coming out of my ears? No! Advertising in general is getting out of hand. I enjoyed going to live games to escape the garbage advertising on TV. Now, those same commercials are aired in real time on the jumbo replay screens.
It used to be that I could listen to game on the radio when it wasn't being aired on TV. I would hear: " A Lions' completion on the Riders 18 yard line." Now, it's, " Another completion in the Chevrolet Zone or on the Midas 18 yard line". Just more subtle [subliminal] cheap advertising.
Am I going there to watch and enjoy a football or am I going to a an advertising conference where companies get to bombarding me with as much advertising as they possibly can hoping to win me over? I am less interested in going to live games than I used to be because of the ridiculous amount of advertising that is in my face for 3 hours. My choice.