from william houstons blog http://www.truthandrumours.net/2009/11/ ... heap-shot/
CFL viewership jumps
TSN’s Canadian Football League audiences increased a huge 51 per cent this season.
The sports cable channel, which is the sole CFL rights holder, averaged 600,000 viewers a game over the 72 game schedule, compared with last season’s 397,000.
The rise is attributable largely to new Portable People Meter measurement system that was introduced by BBM Canada in September. The more accurate PPM has pushed up sports audiences across the board. Nevertheless, football audiences on TSN have grown steadily season to season.
Five games had audiences of more than one million viewers. B.C. Lions-Saskatchewan Roughriders, Oct. 24 (O.T.), 1.2 million. Edmonton Eskimos-Roughriders, Sept. 20, 1.1 million. Eskimos-Calgary Stampeders, Sept. 7, Labour Day, 1.09 million. Stampeders-Roughriders, Nov. 7, 1.08 million. Roughriders-Lions, Oct. 2, 1.04 million.
Demographically, the 18-34 group, which is the advertisers’ target, made up 18 per cent of the total audience, up 38 per cent from last season; 36 per cent of the audience consisted of women, up 12 per cent.
Hockey: The surprise was the CBC’s 1.014 million for Scotiabank Hockey Night. That’s a big number for a pre-game show, aided, of course, by the new PPM measurement system. Still, the Hall of Fame content pulled them in.
Game 1, Detroit Red Wings-Toronto Maple Leafs, nationally, (Tampa Bay-Montreal Canadiens, New Jersey Devils-Ottawa Senators regionally) drew 1.964 million.
Game 2 (New York Rangers-Calgary Flames) was watched by 877,000.
Regional games: Vancouver Canucks-Dallas Stars, Friday, Sportsnet Pacific, 365,000.
Edmonton Oilers-Colorado Avalanche, Sunday, Sportsnet West, 245,000.
CFL: Esks-Lions, Friday, TSN, 610,000.
Stamps-Roughriders, TSN, Saturday, 1.087 million.
Montreal Alouettes-Toronto Argonauts, Saturday, TSN, 434,000
Hamilton Tiger-Cats-Winnipeg Blue Bombers, Sunday, TSN, 712,000.
NFL: Sunday 1 p.m., CTV, regional telecast, 579,000
Sunday prime time, Dallas Cowboys-Philadelphia Eagles, TSN, 598,000.
Basketball: Toronto Raptors-New Orleans Hornets, Friday, TSN, 380,000. A good Raptors audience.
Auto racing: NASCAR Dickies 500, 383,000.
Breeders’ Cup: Saturday, TSN, 326,000.
Figure skating: Grand Prix Japan, 2 p.m. ET Saturday, CBC, 249,000; Sunday, 314,000.
Speed skating: Short track World Cup, 5 p.m. ET, CBC, Saturday: 240,000; Sunday, 214,000.
Soccer: Aston Villa-Bolton, Sportsnet nationally, Saturday morning, 76,000.