Just heard that TSN will show certain MLS games on CTV this year for the first time. Soccer is not a popular sport in Canada but it is growing and placing the games on CTV will only allow more people to watch even if they are not regular fans. I don't understand why TSN does not show at least 1 game a week on CTV. This would allow people to get exposure to the league.
So much talk going about the decline of CFL popularity lately, but at the same time, CFL is not making it easier for new viewers to watch for free before deciding to subscribe to TSN. If contract doesn't allow for games to be shown anywhere except TSN, at least have commercials for CFL games on CTV with exciting highlights. People will watch what the masses watch, so if they are seeing ads for it they will think it's popular and maybe check it out.
CFL business model is not broken, it just doesn't know how to advertise. Marketing needs to focus on getting ads on billboards, buses, etc in the bigger cities and more commercials on radio/tv.