When Jeffrey Orridge was brought in, I was skeptical. 1.5 years later, I am starting to think he was a terrific choice.
First, he finalized the Argos sale - altho, I'm sure most of the work was done long before he arrived.
Second, he sold the Grey Cup naming right - something many of us have wanted for a long, long time.
Third, there has been a real upgrade in CFL sponsors. As someone else mentioned, we went from have advertiser like "Zoomies" to beer, trucks, movies and other higher grade advertisers. I'm sure some posters will credit TSN but the upgrades have been huge in the last 1.5 years so I believe J.O. deserves some of the credit.
Four, selling Mark's Warehouse the rights to Labour Day Weekend was clever and just another indication of the Commissioner squeezing every dollar out of this League. (* I am hoping no one says this was done BEFORE J.O. took over. *)
There are no bad revenue streams.
Last, he is looking to sell the League outside of Canada at a level other Commissioners have not. There are tons of stations looking for content. We have content. In fact, we have entertaining content. Why not get paid?
I liked Tom Wright and thought he got a raw deal. I was lukewarm on Cohon - his heart never seemed in it. I think J.O. might be a real boon for our League.