Players wear logos on their jerseys advertising companies. The stupid folding boards along both sidelines in BC Place. The constant 360 degree digitized advertising banner circling the stadium between the lower and upper decks in B.C. Place. The commercials that are being aired on the huge HD screen at BC Place.
It's just as bad going to an NHL game at Rogers Arena. Advertising is constantly in your face. Even the zamonie is plastered with advertising. Now at certain times little minions with shovels come and clean the ice. Guess what? Even the shovels and buckets are marked, "Mikes Hard Lemonade".
I for one am sick of all of this advertising. Even the Lions playing field is marked. What's sneaky, is that if you happen to be watching the game on TV you'll see logos on the playing field that are really not there but show up on your TV screen. The NHL is now doing the same thing behind the goals. You'll see a digitized image that is computer generated for only the TV audience.
It is getting to the point that we don't go to games to enjoy a great football game , we go so we can be inundated [assaulted as someone said] with constant advertising. I don't go to a Lions game to watch a freaking commercial on a huge HD screen. I go to a live game to get away from that garbage. For almost 3 hours while trying to enjoy the game my attention is drawn to the advertising all around. How do you avoid not seeing it? You don't.
I remember in the "old" days at Empire Stadium when the field looked like a football field. It was clean and well marked. The goal posts weren't wrapped with "Sports Action" logos. Players were not advertising Rona or Scotia Bank. I didn't have to look at advertising on the playing field.
What next? A game ball with a Wendy's baconator pic on it?
Advertising is huge business and companies are more than willing to shell out big bucks to get a few square feet [or inches] of space so that 25,000+ are exposed for 3 hours and I realize advertising is a reality. Some have argued that it is needed to "pay the bills". I don't think so. It wasn't needed to this extent in the 50s or 60s or even later. The CFL, the NHL and other other sports venues do it for profit reasons and nothing more. But it is just too much.
You can't even escape the advertising ploys listening to the game on the radio. It isn't the "red " zone, it's the Chevrolet zone, or the Canadian Tire zone. It is no longer 1st and 10 at the Lions 15. It is, "It's another Kal Tire first and ten on the Canadian Tire 15 yard line.
Oh pahleeez........ excuse me while I go to the bathroom to do a Speedy Muffler dump.