And that’s why the CFL and its broadcaster have to move to some sort of revenue model that includes fewer or no commercials during the game itself.
I understand that popular international sports often have global licensing and sponsorships that get them through commercial free, but many smaller Rugby and soccer leagues do the same and somehow manage to stay afloat if not thrive.
Thanks to streaming television and the increase in popularity of international sport, North Americans are finally growing tired of a 3 hour football game with over an hour of commercials.