Did you guys see the ad announcing the new CFL shop in this very forum? The black one with a date in the middle (that might just be here on the right column of this page).
Don't you feel something poor is coming up? I mean, if this ad shows anything, its a complete lack of care for details. In one little piece of advertising, they used four different fonts, two different CFL logos, and while the site is called "CFL Shop", when you put your mouse over the ad you see "CFL Store" appear near your cursor.
Communication wise, this looks unprofesionnal. I fear for the site.