create a game app that is like a cross between pokemon and amazing race. Have one of the steps needed to win is to take in a specific cfl game. Have some of what ever it is they look for in polemon down on the field at half time an let the first xxx fans have at it.
I don’t know if you’re a genius, but there’s certainly a germ of an idea, there.
A full course of antibiotics should do the trick.