I have previously stated how the league should look at selling the Grey Cup naming rights.
Just like last weekend it was the Scotiabank East and West Finals.
For a substantial yearly amount let's say in the $5-10M range it may well be worth it.
On top of the new TV contract and let's say we can get $25M per year that would possibly be in excess of $35 for teams to split up and all of a sudden the league moves from being ticket driven to sponsorship driven.
Here is the latest article.
FOOTBALL GREY CUP
Naming rights for sale?
WINNIPEG -- The Canadian Football League would consider selling naming rights to the Grey Cup, the league's senior official responsible for corporate partnerships said yesterday.
Gavin Roth, the senior director of partnerships, added that the league would ensure the winning sponsor would bring a respected -- though not necessarily Canadian -- character to the venerable Grey Cup franchise.
"It is a very sacred name," Roth said of the Grey Cup.
"But it's very hard to say never to anything, because if it was an absolute stellar brand and they were willing to invest significant dollars for those rights, we'll take a look at it.
"We'll weigh the pros and the cons and we'll make a decision that I think we all feel we can live with."
The CFL has floated the idea of selling naming rights to the Grey Cup before. In recent years, the league has sold naming rights to playoff games. Last weekend's East and West Division finals were called the Scotiabank Championship East and Scotiabank Championship West.
Moreover, corporate logos have become commonplace not only in the CFL, but also throughout professional sports. At this weekend's Grey Cup game, a logo from the Molson family of beers -- the league hasn't yet decided which one, Roth said -- will appear on player uniforms. Five companies will have their logos painted on the football field.
Roth would not say how much sponsors pay for such privileges, but he acknowledged sponsorships are "very important, to the balance sheets of the league and its clubs."
Some CFL clubs have had sponsorships with Bowman's, an online betting site, raising questions about the closeness of professional sports and organized gambling. Roth insisted the league would closely scrutinize candidates for naming rights to the Grey Cup.
"It could be a strong brand that has a great reputation that is very recognizable," he said, adding that the league would not limit itself strictly to Canadian companies in its considerations.