Prior to the Grey Cup game in BC two years ago, the Grey Cup had sold at prior to or shortly after the regular season began (when tickets were released to the public) the previous 5 seasons I believe - Calgary (2009), Edmonton (2010), Vancouver (2011), Toronto (2012), Regina (2013). T
wo years ago, the Lions and the Grey Cup committee raised the ticket prices to absurd levels and when tickets were finally released to the public in June of that year there were 12-15,000 seats still available. From that point on, they only sold a few thousand seats before they had to resort to selling thousands of tickets at discounts, giveaway thousands more to volunteers and military and were still several thousand short of a sellout.
Flash forward one year. The Bombers and the Grey Cup committee decide to charge the highest average price for seats to a Grey Cup and when seats are made available to the general public there were again over 12,000 seats still available. Barely any movement during the season at which point the organization decides to nix 3000 temporary stands, offer the $100 discount on tickets previously only offered to season ticket holders on a 3-year committment, have Nissan make a bulk purchase of tickets at a huge discount, and giveaway some tickets to organizations and the military to finally reach a sellout of 36,000.
Now we move to the present and it appears the Argos and the Grey Cup committee have not learned from past mistakes. I was finally able to view the available seats with the pre-sale code and I would have to say they are barely 50% sold at this point. Bungle was right regarding the insane ticket prices. At an average of $320 per seat many will choose to stay home.
It will not matter when the tickets go on sale to the general public in a few days. Those who really wanted tickets will have purchased them by this point with the pre-sale code. At best, on Monday and the week following you may see a few thousand seats purchased but the vast majority will remain available right up until October/November as the Grey Cup approaches. At that point, there will probably be 8-10000 seats still available and they only way a legit Grey Cup sellout will still happen at that point is if the Argos make it to the dance.
I say legit because it will be extremely likely at that point we will once again see giveaways, huge discounts and possible bulk purchase by a corporation (ie Tim Hortons in 1996) to fill the seats. These franchises appear to have not learned that greed will only get you so far and that my friends is....
The Last Word