Yeah, actually, highlanders or maritimers would be good. I keep thinking of Mariners, but there's some baseball team in Seattle named that. Something military-related would be good - Halifax was (is) a huge naval base. And there's so much history in that area, something classic should be easy to come by ... Privateers even? No, probably too strange ...
That's why I don't like names like "Storm", "Rage", "Power", etc. They're trendy, but that's it - they have no substance. To me, they sound stupid now and I think they'll sound even worse years from now. Heck, "Stormers" would be a bad name but it's a lot better than just "Storm"!!! It should be plural!!! And although it is a link to the most significant bit of Halifax's history, I put "Explosion" in that group too. To me, all those types of names sound like they belong in the XFL, and I think they should go the way of the XFL and never come back.
Titan's right though, if you come up with a name and logo, even though it's not as significant as coming up with a stadium, it does help a LOT with marketing. And it seems to show real, genuine interest too. There are a couple of NFL logos/helmets for teams that never "became" ... Baltimore Bombers and St Louis Stallions, for a few examples. There's also versions of Jaguars and Texans helmets that were used (presumably for promotional purposes) before the teams ever hit the field. Helmets Helmets Helmets is good for showing those (www.misterhabs.com/helmets.htm).
Anyway, the more I think about it the more I like the name Schooners. Halifax Schooners. Admirals might be OK, too. I think a nice, simple logo could be an anchor. St Mary's uses white helmets and white facemasks, and it looks really good - a CFL team could build off that, and link to the University team which is pretty popular out there. Bluenosers sounds a bit too close to brownoser ... As for the "fear" thing with the name, I'm not really afraid of Eskimos, Argonauts or Alouettes ... and I'm not sure what a Roughrider is, but it's probably not as bad as a tiger-cat or lion