I think they are trying to grow the CFL to NEW fans that do not partake CFL games. They cannot and should not waste marketing cash to those of us who already watch the game.
I will say one of the reasons why the riders and the bombers are so successful is that 30 years ago they began marketing to families ... People took their kids to games. Most of those kids loved the games and watched those games with mom and dad on tv if not in the stands on game day and are now life long bomber and rider fans.... Us fans hold the keys to the future generation of fans more than Bell and TSN ever will.
We also see the same 4 commercials all season long.... Ask why is that... Because the people in charge of spending advertising dollars do not see it as money well spent.... Not their fault or the fault of the fans or the players but the CFL has been mismanaged from team front offices to the league front office and nobody seems to want to hire the right people to fix it
But that's kind of my point... why aren't/weren't we seeing CFL ads during NFL games? There were plenty of ads going the other way. If they're willing to promote Canadians playing in a different country, why aren’t they promoting the Canadian game?
can any american ESPN subscribers here confirm if CFL ads occur when the CFL season is on? i don’t even care if it’s during NFL games, i just want to know if there is any marketing exposure on ESPN american broadcast.
I get that. And I said I have no problem with it.
But I see ads for MLS games and CHL games, too. And neither of those leagues is the best in thw world in their sport. If those leagues merit advertising, why not CFL?
Though it sounds like other posters have seen CFL ads on ESPN and I assume Canadian tv. So maybe they are playing and I missed them. It just seems to me like the league could put itself out there more, and I'm wondering why the broadcast "partner" isn’t helping out with that. It's their own property, after all.
They don't have to run them on NFL telecasts but it might be a smart move and a fun precursor to the season to have a few CFL highlight style ads out there to grab some attention. Ticket info blah, blah, blah. Season starts...
Don't know where I am at emotionally with the new Avatar GridironGirl - I realize that is a super random thing to say but I was used to the old Avatar - taking me a minute to get used to this one. - I like it - like the new haircut but just taking a while to adjust. End of crazy nonsensical rant.
Those are NFL sponsored ads...... NFL wants the CFL gone. They have the other startup leagues dominated and are still fed a steady diet of talent they missed by the CFL but in CFL-X days the spread of a game where the play was faster and more exciting than theirs scared the hell out of them. Especially when it took off in a major metro area like Baltimore.
They are more than worried the CFL may again expand into their realm.
Fox is already running USFL 2.0 promos during their NFL playoff games. Of course they are the owner and investor in the USFL 2.0 by proxy, and they can run those ads for cheaper for their own offering, but those games are 3 months away and nobody cares and who knows after the XFL 3.5 kicks off in only a month on ABC the week after the Super Bowl then later FX or ESPN2 and ESPN+ and TSN+.
Now on ESPN2, it will be interesting to see what they actually do to promote the CFL when we get to June. I'm not counting on it.
From what we have heard and read, ESPN had already been promoting the XFL 3.5 by December.
I am no longer a cable TV subscriber so I don't care about watching on cable TV any more and find the games elsewhere, but there is no way ESPN is giving the CFL even a quarter of the attention that Fox gives that USFL or that they are giving already to the XFL.
Now I would be interested to hear anything different come early June once that XFL 3.5 is over and there just is not much on ESPN channels other than lame college sports and the likes of cornhole.
At least those auto auctions of yore like on that trash NBCSN, which mercifully was taken behind the barn, are a thing of the past on trash cable TV!
We'd like to thank also Oscar The Grouch for sponsoring today's post.