HAMILTON — The 110th Grey Cup and the 2023 Grey Cup Festival generated over $73.5 million in total economic activity in Canada, according to a study by Sport Tourism Canada (STC). After accounting for initial expenditures, the Canadian Football League’s (CFL) championship contest generated a net economic impact (GDP) of $41.9 million, including $35.4 million for the province of Ontario and $29.2 million for the City of Hamilton.
I ALWAYS find such studies dubious as the groups conducting them generally have a vested interest in making the numbers look good … Sport Tourism Canada is an organization founded through a partnership with the Canadian Tourism Commission with the goal to increase Canada’s capacity to attract and host sport tourism events .
One of the biggest television events in Canada in 2023 with 8.9 million Canadians tuning in for part of the Grey Cup on TSN and RDS – an increase of nine per cent over last year
That’s like what? Over 20% of Canada’s population? WOW
Great job to all involved. The last 2 years have been extremely exciting and the GC games have been second to none!