Halifax may be the safest bet for a Canadian Football League expansion franchise because of its larger population and business community, according to a marketing expert.
Mark Cohon, the CFL commissioner, said this week in Regina the league is open to eastern expansion. During an interview in Regina, the commissioner pointed directly to Halifax, Moncton and Quebec City as potential markets.
Andre Richelieu, a professor in sports marketing at Laval University in Quebec, said he isn't sure Moncton could support a full-time team.
Even though that stadium cost $20 million, the CFL commissioner said the Moncton stadium would likely need $100 million in upgrades so it could meet the league’s standards.[url=http://www.cbc.ca/news/canada/new-brunswick/story/2013/03/01/nb-moncton-cfl-future-155.html]http://www.cbc.ca/news/canada/new-bruns ... e-155.html[/url]
Moncton Mayor George LeBlanc said he realizes it would cost a lot of money to upgrade the stadium if the city becomes a permanent home to a CFL team.
“It will require investment from people and businesses in order to make it a reality so that is still a bit of a way down the road before we ever get to consideration of that,? he said.