I would figure it is easier and less expensive to pull together to put together a streaming channel available on multiple platforms (i.e. YouTube for starters), and then court various media for exposure from that point given some of your own production, than it was say in 2010 to start your own cable channel and the onerous costs and quite the waiting period for mass awareness (i.e. Oprah, NBCSN, Discovery Network's rebrand H2, FS1, FS2, and various other failed or failing cable channels of the bygone era).
CBC tried but when they needed some pro content to help pay the bills the other two TSN and Rogers shot them down to the CRTC . Why they just folded and walked instead of just making an adjustment and resubmitting , I dunno .
Headline Sports did try as well and was working for awhile and ended up being taken over by Rogers . They had U sports football for awhile .
Tim Micallef did PBP and had a great voice for calling it .
TSN and Rogers complained because the CBC had the national TV rights for the NHL whom both coveted with Rogers overpaying for the rights later in '14.
If the Canadian Universities made an application to the CRTC, they would undoubtedly be granted a license for a sports network. The Schools would control it's content instead of relying on a crowded network programming
How would they broadcast their games? would they pay the networks or local TV to televise games?
Should they just forget TV and stream games?
Seems to me that universities wouldn't have funding to do this
That’s because they don’t. Starting your own network is quite a large undertaking and requires large investment of money which nobody is willing to make.
Streaming could be an option to start, and there are some partner options which could in theory anyways work. But a full blown network, not a hope in hell.
USports already does streaming of many games, and heck the world is moving toward streaming anyways. By the time they got the funding and infrastructure set up for a network of their own, even more people--especially university age and younger--will be streaming anyways.
They could and should work toward making their streams more professional quality though.
I wanted to chime in here. I am no marketing expert but visibility for the league seems important.
Its hard to find anything on the league's broadcaster's website front page (TSN) about the league. Lots of stories about trades from the other football league. Usually the only thing recently is about labour issues, if anything at all. Nothing about rookie camps opening up, or the upcoming season. If that is the only national broadcasting partner, why have one. Its website seems no better than Sportsnet.
Also during the season TSN has commercials from fanatics.ca and they don't sell CFL stuff. Its like a secret where to buy CFL stuff any other league, you can get it anywhere.
My point is to grow the base you gotta get in their face!!! People need to read about the league news and have places to buy the merch!!! We need positive news too, because there is so much to love about Canadian football at all levels.
How TSN cannot do a weekly half hour show on the CFL or Canadian football year round is pathetic .
You are the only provider and having a couple talking heads doing a rumour show on the CFL alone is worth the Can /con and pushing your product for the new season ; plus it would get enough views to sell advertisers .
The CFL with the Controversy , the rumour mill , future Canadian stars , old timers what are they doing now etc ..... in a half hour a week would be a breeze .
The CFL should do a radio channel on Sirius/XM, if TSN doesn't want to be more committed to bring awareness of the CFL. Take the live radio broadcast from Canada Talks channel and put it on a CFL Sirius/XM channel, do a betting show, fantasy show, hot stove show, live call in shows. It's probably cheaper to produce than television
Yes I definitely could see the CFL taking over Canada Talks and then in the off-season filling the time between, say December and mid-April, with what is on that channel plus keep some of the Canada Talks programming regularly all year.
I catch the CFL game or an NHL game regularly on radio in the evenings too (when a game is otherwise not on NHL Radio and the play-by-play statons).
The CFL would buy built-in exposure to existing content and audience and have low production costs for its own shows.
And then keep working on the far better television and streaming presence for the rest of the global media strategy.