Don’t count on it.
But the Super Bowl has ALWAYS done well at luring fans, even when the teams are not big draws. A lot of it is just the hype. Some of it is the spectacle itself (Prince, Janet Jackson, Bruno Mars performances). The NFL has long since chased most real fans away with their outrageous ticket prices, so it’s the corporate ticket holders and others interested in being where the “cool” people hang that sells those tickets.
So this “concept” is the right kind of thinking, and certainly worth a try. But since we’re talking about the CFL, where real fans still attend, the teams WILL make a difference. Tiger-Cats would give a bit of a ticket boost, but it’s not a likely scenario. Calgary fans travel well (and they know the route to the Grey Cup, wherever it is held). The Riders fans will also fill the joint. Edmonton and Winnipeg would do okay. Not sure how Ottawa did last year. BC fans probably won’t travel as well. Toronto, and Montreal…well, let’s just say the chances of either team getting within sniffing distance of the Grey Cup are pretty remote, so no issues there.