Our Lady Peace would be amazing. I’m in my mid-20s and my father is in his mid-50s and also enjoys them, so I think there’s a good size demographic there. I would also love Three Days Grace or Billy Talent, but that might not be as well recieved by the older crowd.
I think Alessia Cara skewed a little young. She’s popular in the 16-20 crowd, but teens and adults in their early twenties are (mostly) in school and broke. They might watch a few games from home, but teenagers still live at home and won’t go to games if their parents aren’t interested, and university students would probably rather go to bars or clubs with what free time they have from their studies. Also, neither group has a lot of disposable income to buy merchandise or tickets anyway.
What they should target is young professionals and young families. People who don’t live with their parents, have been in their careers for a few years, have a little more cashflow, maybe have some young children and are looking at family friendly entertainment. These people are the ones who will buy tickets and merchandise, and the young families will pass along the CFL love to their children who grow up with it. Ironically, this is currently the same demographic they missed out on when they were children in the 80s and early 90s, who they now have to try and get back into CFL.
My personal ultimate dream would be that the Barenaked Ladies get back together with Steven Page for one night only, but that’s just a pipe dream and will never happen, but if that happened and the Ticats won the cup in Hamilton, with me there to watch it in person… I could die happy.
I probably shouldn’t complain too much about Grey Cup half time shows, since 101-104 (Hedley before the allegations, Fall Out Boy, Imagine Dragons, One Republic) are all bands that I like.
I would prefer not a rapper or hiphop artist though.