I think people need to remember the Argos are to the CFL and their broadcasters as the Blue Jays are to Rogers, they may lose money but for their owners wrapped up in their broadcasters, both are needed, for Rogers they need the Blue Jays and the CFL and TSN simply need a team in Toronto regardless of attendance for either team so it might seem, both Blue Jays and Argos may lose money but Ted Rogers says it best back when:
Pro sports also appeared on Rogers’s radar, despite the fact that Rogers himself wasn’t a sports fan. He bought the Toronto Blue Jays in 2000 and later the SkyDome stadium where they played, renaming it the Rogers Centre. Again, it was despite the better judgment of some board members and close advisers. Though the team continued to be a massive money-loser—roughly $300 million in losses by 2008—he would later explain it was about more than the bottom line. “[b]Don’t get me wrong: $300 million is a lot of money,? Rogers stated. “But I take a broader view. We would have paid the same money just for the equivalent branding opportunity.[/b]? Ownership of the stadium also opened the door to a five-year, US$78-million deal in 2008 to bring the NFL Buffalo Bills to play eight games in Toronto.