While Stern by tweeting is trying to promote the Als and create positive energy around the team, the inevitable responses to his tweets, such as below, negate what he is trying to achieve. That's just social media. So not sure what he is gaining by being on Twitter.
This is puzzling. Doesn't Gary Stern have better things to do with his time? If he wants to score big for his team on Social Media surely he has the wherewithal to put together a small group of Alouette enthusiasts who at least know the ropes.
He actually wrote and promoted a few decent things like the lower prices for students. He should continue with stuff like “I guarantee a win, if we win tickets for next game are 2 for 1” something like that, promote the team, make fans want to go to the game.
I love him being on Twitter. He's a fan, he cares about the team as a fan in addition to being the owner. He was ribbing TSN about Milt Stegall going to sleep in an Als nightshirt. This is totally harmless and fun and I can see that a lot of fans appreciate it on Twitter.
It can be useful to fight injustice and mobilize people, and there are some great folks on there, but too often, yeah, it's a cesspool of people who say things anonymously that they would never say to someone's face in real life.
It's sooo easy to hide behind a keyboard. It's a little harder to hide behind a cel phone (especially you big people) but it still happens. Get rid of the anonymity and I'll bet you a doughnut that things would get a lot more civil.