Keith Pelley, who oversaw the CTV-Rogers consortium's coverage of the Vancouver Olympics, has been named president of Rogers Media.
The announcement was made Tuesday morning. Pelley will replace Tony Viner, who has retired.
Pelley, who rejoined the CTV group after a stint as president of the Toronto Argonauts, will oversee all aspects of Rogers media properties from television (Sportsnet) to radio (including the FAN 590) and magazines.
His departure from the Olympic Consortium means that it will be seeking someone to oversee the 2012 London Olympics.
could Rogers/Sportsnet be posturing for negotiations for the next CFL tv contract?
Pelly has a great relationship with the CFL / Argos, and helped forge TSN's relationship with the CFL.