We brought you exclusive photos of Mike McCarthy promoting the term before being re-contracted to the Cats.
We had the former GM's, a CFO and Vice Presidents pose with those famous buttons.
We published an historical account, loathed by Hamilton's key historian, of how the famous term came to be.
We sponsored a young Hamiltonian at the 2006 Kids Camp.
And now, we have Scott Mitchell's dad posing for a photo.
All we need to do now is update our website...stay tuned.