Unfortunately, a result of this lack of respect for Canadian football in southern Ontario is that is where our national media outlets are located. So the decisions made by these Ontario-based sports editors has a negative effect on the CFL news coverage across Canada.
It couldn’t be any clearer than looking at the National Post on-line sports section. While it is obviously a very poorly written newspaper, why in their Sports section do they have subheads for:
But no CFL or football subheading? Their CFL news, (they rarely have any), are lumped into “Posted Sports”, whatever that means, along with NLL, Boxing, Cricket, CFL, Beach Volleyball, ect. Sure it’s the off-season, but so is it for MLB and NFL.
Over at the Toronto Star on-line website, (Canada’s largest circulation newspaper), they at least have a subheading for “Football/Argos” on their sports front page, but then readers are confronted with subheads links for NFL Scoreboard, NFL Schedule, NFL Standings, NFL Stats, with nothing for the CFL. Then take a wild guess about which football league the majority of their stories are usually about? The Star’s on-line “Football Wire” contains links to 29 NFL stories and 1 CFL story today.
While these newspapers and their on-line websites do contain more CFL stories than usual today, this is due to CFL free agency starting tomorrow and Coach of the year candidates having just being announced. Next week, like last week, you normally are conforted with wall-to-wall NFL coverage throughout the year. You would be hard pressed to realize if you were in Toronto or Anytown, USA from reading Canada’s on-line sports pages.
While the Globe and Mail sports columnists seem to have a hate-on for anything Canadian, at least their on-line site includes some CFL sub-headings under their “Football” section heading. But after all, they do claim to be Canada’s national newspsper.
I won’t include the Toronto Sun here, as they make no pretense to being a national newspaper, but you have to look no farther than the comments of their main football columnist, Longley?, who referrd to CFL fans as “stubble-jumping hicks” in his recent debate on how popular the NFL was in Toronto.
Newspapers and sports shows across Canada rely on the stories generated out of Toronto to fill their newscasts and sports pages, and let’s face facts, they get a steady diet of NFL news, videos, stats, features, throughout the year. Ontario sports editors seem convinced the NFL is more popular than Canadian football…and unfortunately this negative attitiude effects CFL news coverage across Canada.