In terms of brainstorming the old adage, and it’s a good one, is that “there is no such thing as a bad idea”. Perhaps not, but there are certainly unworkable ideas or ideas that are unlikely to bear fruit. My thoughts on these ideas…
One team: try cutting prices by half all around and cut concession prices by half. See what it does. #AtlantaFalcons
-This assumes that attendance would rise significantly if ticket prices were half the cost they are currently. Are there not a wide range of ticket prices at most, if not all, CFL parks? I just checked three team websites for tickets and here’s what I saw. You can buy a ticket for a BC Lions game for “as low as $25”. Winnipeg, $24. It may be part of a season ticket package but still pretty cheap. And for $66 you can take your family (2 adult & 2 kids) and get parking! Toronto is selling a ticket for tomorrow night’s game for “as low as $29” and Sept 20th’s game vs. Calgary, $21. To me, those are pretty reasonable prices and I’m not even considering other deals from retail partners and desperate scalpers. Can’t imagine cutting the price to $12 a ticket is going to double attendance. Now concession prices? Yeah, I think they’re generally too high but they’re certainly better than NHL prices and I think have come down a bit in recent years. The issue here is that most teams make serious margin on F&B and it’s a critical part of their bottom line…if they get a cut of concessions…some teams may not get the whole enchilada or a small %.
Another team: try installing kids playground areas in the stadium and see what happens.
- Just asking for a lawsuit here from drunken, stupid fans post game. If you bring your kids you want them watching the game with you, not playing on some swings below the concourse.
Another team: try some boutique services like better in seat bar service or the like for upper end ticket holders. See what happens.
-Seat service for drinks certainly works in NHL arenas but I’m not sure it’d make a difference in CFL parks…real different crowd. And, it may already happen in some stadiums, I’m not sure. If not, worth a shot I guess.
Another team: try a rich tail gating experience and see what happens.
- I see what you’re after here but as far as I know, provincial liquor laws probably put a damper on the level of tailgating that you see at NCAA and NFL parks. And even if it were permittable, would teams really want fans filling up on food and booze from home before then enter the stadium? I have to think that would reduce their consumption inside the parks where the teams do make money. I think the big issues is that culturally, tailgating is an American thing. They’re got it down to an art and it’s a very long term tradition down there…not sure you can create such a thing here given our natural tendency to be boring and the weather, which would make tailgating virtually impossible for the last few games of the season in some CFL stadiums. Also, in some CFL parks there’d be no place to set up big time tailgating. Vancouver is a downtown park as is Montreal and both have little in the way of parking next door.