In case you missed it (link above), this is the commercial the Edmonton Eskimos did that involved a ton of fans to partake in. It's stuff like this that gets the CFL and their individual teams noticed. The commercial aired twice during the Oiler game last night, which was definitely a prime-time showcase. It was released yesterday and has over 24,000 views atm from just facebook viewing and was likely seen by hundreds of thousands if not a few million during last nights hockey game.
I hope every team can come up with something like this. The CFL did an amazing production for the Grey Cup pregame (was 6-7 hours leading up to the game). But advertising in advance, a month and a half before the season starts is huge. The league needs to be more proactive in that aspect and it can start with individual teams.
GO ESKS! :thup: