Ive said it millions of times all TV ratings are incorrect and there is a b.s narrative of CFL being an old crowd demographic which hurts the CFL in advertising.
1st off - Look at the majority of advertisers. The majority of ppl under age of 30 are not buying expensive cars. Why is it ok for the NHL advertisers or NFL advertisers but not the CFL?
The answer is simple. It is ok. Because the narrative is wrong.
Look at prime example of NFL Monday Night Game. FAN 590 radio had someone I wont even mention his name on and declared the CFL an old person league in contrast to the NFL and used videos of example that he saw from last night. Well this idiot didn't realize that the people in the video were from barstool and majority of them were all over the age of 45 and the others in the video looked like an average adult male.
The same damn crowd goes to NHL games and MLB games in Canada and if you ever been to NFL or NCAA Football games (take away the student section) its the same average age.