They should have one national field sponsor ( with digital ) and one local field sponsor which has the rights to the stadium and that’s it for the field of play .
The splattering of the field is too much and they can get more money with less .
If one looks at other leagues that are having less people in seats but are taking in more revenue ; it’s the rights deals that are leading the way to making leagues like MLB to more revenue .
The official bug spray , soft drink , etc etc is what moves the revenue .
The CFL has tapped in a little with some good sponsors like Redtag for example but are leaving money on the table with the resources like the field ads that should make money both for TSN ( or whoever owns the rights for that game ) and the CFL that is redistributed to all 9 and hopefully 10 soon .