Yea. The secret CFL still claims its a butts in the seats league needed for revenue. Than you see a zillion adds all over the field.
So im baffled. In that sponsors splattered all over the field arent paying enuff for such.....
Two Thur night games is ridiculous for sure.
I dont mind a Thur night game in the summer.
But after Labor Day. The Thur games should end.
Friday & Sat games only.
It also really doesnt give a team a short week
I don’t mind the ones where it is just white writing on the green turf. The big coloured blocks are a bit much.
My issue with ads is the sideline and endzone ads. They need to move them further away from the playing field. At one time, they seemed to be soft folding signs, now many of them have digital hard components to them.
They should have one national field sponsor ( with digital ) and one local field sponsor which has the rights to the stadium and that’s it for the field of play .
The splattering of the field is too much and they can get more money with less .
If one looks at other leagues that are having less people in seats but are taking in more revenue ; it’s the rights deals that are leading the way to making leagues like MLB to more revenue .
The official bug spray , soft drink , etc etc is what moves the revenue .
The CFL has tapped in a little with some good sponsors like Redtag for example but are leaving money on the table with the resources like the field ads that should make money both for TSN ( or whoever owns the rights for that game ) and the CFL that is redistributed to all 9 and hopefully 10 soon .
Sound ideas, but I'm afraid we're caught in a swallowing vortex, similar to one that is going to bankrupt NASCAR in the next few years.
It's hard to lure major sponsors when attendance and viewership across the board are on the wane. Kind of a cart-and-horse scenario. To entice big advertisers, you need big crowds (either at the venue or on TV), not the other way around.
I'm smart enough to recognize the problem, just not smart enough to offer a solution. It's such a moving target. I think Mr. Ambrosie IS smart enough, and is on the right track with CFL 2.0, but it might not be enough. And I am clueless as to how to get Canadians excited about their own game and league.
I have seen this done. With less commercial Breaks & commercial sponsors on screen. During short breaks while. Staying live with the game.
It was one thing the AAF did with commercials.
Commercials in corner of screen. While stay live camera on the field.
One of those things these fly by nite leagues experiment with.
That league was doomed from the get go. But a decent idea to try.
The AAF had plenty of other things going against it.
Basically every sports entertainment product outside North America broadcasts commercial free during the event itself (save for half time or other regular pauses) and does so with a sound business case.