Seriously, other than the hype on this board - and a couple regional team boards the CFL Week was not done properly.
For one, there was diddly to diddly squat coverage on the league's most important partner - Bell/TSN - yeah, a few clips of Duane & Farhan moping around the facilities but that's about it.
TSN should have had its major football panel and play-by-play men there for the better part of at least 3 days (Matt, Milt, Chris, etc.) plus Chris Cuthbert - even a mope like Rod Black, who's far better on the podium, yapping and telling his own brand of lies than he is in the broadcast booth.
We know Sportsnet and superficial properties like Timid Sid are prohibited from doing much with the CFL by virtue of being shut out of broadcast rights. Bob McCown talks CFL but only to desecrate its history.
We know the CFL was mealy-mouthed about lack of coverage so it valiantly attempted to stream a few of the events and some of the athletic events - even 'The World's Slowest 40 Competition'.
What could they have done?
A couple of things. Use their marketing budget to purchase time on CTV, TSN, Global, CBC or any number of cable outlets. But it as if they're hawking products like the Minneapolis pillow man, K-Tel, etc. BUY BLOCKS OF 1/2 HOUR SEGMENTS AND RUN EDITED VERSIONS OF WHAT WENT DOWN DURING CFL WEEK. At least more fans would be exposed and some of the fans would be absolutely new to the CFL. At the end of the programs you could run concurrent 1-800 #s to direct season ticket purchases to the right team - sell books on the history of the CFL, even have the odd auction of CFL-signed and un-signed merchandise.
TSN's CFL production unit is fairly adept at producing great, short pieces of media. Just have them adjust to the hawking type world and give it a go. What harm could come of it? :cowboy: