David Braley believes football will matter to people in the Greater Toronto Area again.
His Toronto Argonauts have a 3-9 record and have averaged fewer than 20,000 fans a game at the Rogers Centre this season, after averaging fewer than any other team in the CFL in 2010 (22,069).
But the Argos owner is in the early stages of a business plan similar to one that helped him build up his other club, the B.C. Lions. So he’s not daunted by the task of selling football to fans in Southern Ontario, a market cluttered with sports, entertainment and the lure of nearby cottage country.
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