There have only been Grey Cup ads on TSN, not on CTV or its affiliated networks. And its not some glossy NFL films type ad, its a hokey compilation of fans finishing with th phrase "the Grey Cup" has a new home in '08 on TSN".
Just read Houstons column, check out what else CTV is doing:
I can only hope the CTV group of companies will show the Grey Cup the same kind of respect (or better, since it pulls in a million more viewers than the Superbowl) in '08.
From Thursday's Globe and Mail
January 30, 2008 at 8:58 PM EST
Canadian television has never given the Super Bowl the level of hype and hoopla seen this week.
The rights holder, CTV, is promoting and carrying content on four of its media platforms as well as airing programming on the main network.
CTV's sports channel, TSN, has sent four broadcasters to Phoenix, where SportsCentre has been based since Monday. ESPN Classic Canada, also owned by CTV, will begin a Super Bowl marathon of vintage telecasts tomorrow. The cable news channel, CTV NewsNet, is also airing reports.
As well, CTV News is providing coverage. Canada AM will begin airing features this morning, although it's unclear what Joe Theismann, the broadcaster and former CFL and NFL quarterback, knows about Super Bowl party tips.
CTV's eTalk will put a celebrity spin on the coverage. Another show, Fashion Television, will explore "the history, marketing, design and branding of NFL uniforms." And during the game telecast (New England Patriots-New York Giants), there will be content on CTV.ca.