REad in the Globe and Mail that CTV is selling ads for 130,000 dollars a minute for the upcoming Super Bowl game.
This is much more than what CBC got for the Grey Cup game. Which I think was around 75,000 per minute.
But when you compare TV numbers, the CFL beat the NFL in the regualar season ratings. They beat the NFL in the playoff ratings. And the Super Bowl and Grey Cup draw comparable numbers.
So why would advertisers in Canada pay more for an inferior TV product like the NFL over our own more popular league? That is the million dollar question, figuratively speaking.