Well, if the UFL was trying to avoid public exposure....they succeeded in spades.
I happened to come across a game one Saturday night. The California something or others were taking on the New York other guys, in Frisco's baseball park where a friends and family gathering of several hundred watched what can only be described as horrible ball. It was laughable. One starting QB was Mike McMahon (yes, the same guy who was a 4th stringer in Toronto). One starting WR was Craphonso Thorpe (yes, the guy who almost dressed for the Bombers this year), and I couldn't tell if they were on the same or opposite teams because both uniforms were identical, except the colors were reversed. The striping, accents, even the snot green trim that haunts me to this day, was exactly the same. I could have been watching a prison intersquad game, but the logo on the screen (it was 7-3 in the 3rd quarter, by the way....a real humdinger) said UFL, so I knew this was the promised land.
Anyway, after the teams combined for 6 straight 3-and-outs, I got to wondering why every play looked the same (and not just equally poorly executed, but visually identical)....when it was explained by the broadcasters that teams on defense MUST run a 4-3 and cannot blitz - they can only rush 5 guys. I am not making this up. So basically, you end up with a defence that cannot pressure playing against an offense that cannot do anything.
Oh yeah, and the refs all wore golf shirts.
It was grotesque. Everyone in the stands looked embarrassed to be there. It was so quiet you could actually hear idividual voices from the crowd through the sideline parabola mics. And while one sideline looked virtually empty, the other one was completely empty, as the sideline was about 40 yards from the seats, because the place was not configured to accomodate a football field. So either the something or others or the other guys (I can't remember which) had like an acre of room behind their bench - they could have played a little 7-7 game with their backups.
Based on what I saw, the 2 year TV deal will NOT be renewed, because no one watches it, so no one will buy ad space. Without TV revenue, the thing is dead because no one watches the games im the stadium. Americans love hype. They have no interest being part of something that is not popular.
And, even if the thing limps along for awhile, its impact on the CFL will be marginal - at best, the UFL will employ the same number of players that were otherwise playing in NFL Europe - so the player demand, if anything, would be just returning to its normal level vis a vis the CFL. And in fact, less than that with the AFL out of operation.
I'm all for more football, and it may make theoretical sense that a secondary market exists in the US for a second pro loop. But at some point you need the product, and that the UFL does not yet have. It was bad, bad ball.