In my opinion I think Cohon has to do several things in his second term in the league.
If he doesn't I would consider him a failure.
Negotiate a healthy TV deal. And get the Grey Cup back on a national over the air network.
I say CBC.
A nice TV deal in the 30 to 40 million range would catapult this league into the stratosphere.
A similar one to one we have now would be a disaster in my opinion.
Add at least one more expansion team besides Ottawa to make it 10. There's markets there.
He can get number 1 done, expansion should be easy.
Now that the NFL is officially dead in Toronto, he has to be aggressive in marketing the league in this area.
Enough of the poor little old me approach. Get out front and tell people why you're better then baseball or the soccer team.
Raise the salary cap so that we can keep players from jumping to the NFL to play on the practice roster. IF you put the cap up to 6 or 7 million, players can make some decent coing.
It would also encourage more Canadians to take up the game because there would be money to be made.
All of the above depends on if Cohen can get step 1 done. If he fails, then the rest of his term will be a failure in my opinion.
Because it will be the same old little league struggling to make ends meet.
Your move Cohen.