CJ may not be tearing up the turf the first few games, but is bringing added international publicity for the CFL and it's ESPN broadcasts.
[u]Chad Johnson caught his first CFL touchdown and hugged a referee[/u]
Montreal Alouettes wide receiver Chad Johnson caught his first career CFL touchdown in his third game Saturday, but the Alouettes fell 34-33 to Winnipeg.
Johnson caught a 46-yard bomb from former Ohio State quarterback Troy Smith in the first quarter, his only catch of the day. Johnson celebrated by giving a referee a quick hug.
he hugged the ref because it was not a touchdown.I never seen the game live but must question why the play wasn't challenged... In Johnson's defence ...the ball was under thrown after he clearly beat his man.But that simply was not a TD
USA Today is the widest circulated newspaper + news website in the U.S. with combined readership hovering at approx. 210 million per month, and is circulated globally including Canada and the UK.
Pretty much all international airports carry this newspaper in terminals as well.
that's a lot of eyeballs, and the CFL can use as much publicity as possible to grow the game both here and internationally, as well as TSN who can also benefit from additional International CFL PPV subscriptions.
(thereby further increasing value to the CFL brand and its broadcast license)
I have been pleasantly surprised with the "chad Johnson" experiment. He truely seems to be a changed man. He's very much about "the team". Would have been REALLY intersting to see what he could do with AC at the Helm!