The NFL is appealing to the "Trudeau government" to pressure the CRTC to lift their ban on simultaneous substitution of the 2017 Super Bowl.
The NFL could lose "tens of millions" for their SB rights in Canada. Bell/CTV said they wouldn't even bid on future SB's with the ban in place.
CTV drew 2.5M viewers for the 2016 Super Bowl while the majority of the audience watched the broadcast on an American cable channel.
If Canadian advertisers can no longer tap into the huge viewership of the American event, they will be forced to spend their advertising dollars for large Canadian events, like the Grey Cup and CFL.
With the NFL directly pressuring the Trudeau government, they probably don't realize the CRTC is an independent national commission which is immune from political pressure.
The NFL which has revenues exceeding US$12B per year is putting the squeeze on Canada to extract another $10M to $20M from our sports market, money much better spent supporting Canadian teams and leagues.
The CRTC should be applauded for their courageous ruling and sports fans across Canada should support them.
[b]NFL hopeful the Trudeau government will overturn CRTC Super Bowl ad ruling[/b]
Bell and the NFL have asked for an order setting aside the CRTC decision, arguing that the regulator has no jurisdiction to prohibit the simultaneous substitution of the Super Bowl ads under its own so-called "sim sub" regulations, and that the ban contravenes the Copyright Act.
The league complained Wednesday that the CRTC has been using legal roadblocks to slow the courts in hearing the case and urged the Trudeau Liberals to step in.
"The CRTC's legal maneuverings each step of the way have only served to delay this process in an apparent attempt to run out the clock and sidestep the challenge," the NFL said in a statement.
"While the NFL continues to preserve its legal rights and press its case in Canadian courts, the League remains confident that the Government of Canada will act reasonably and responsibly before the 2017 Super Bowl to address this arbitrary attempt by the CRTC to disadvantage not only the NFL, but Canadian broadcasters and the Canadian creative community as well."