Although it can be a tad more complicated actually:
“Today’s TV audiences are often lumped into two independent categories: The traditional linear TV viewers and the streaming-focused cord-cutters and cord-nevers. But, in reality, the modern TV landscape is far more nuanced. New results from a Kantar survey, commissioned by Amazon Ads, of 1,000 U.S. participants shows that today’s viewers are flexible.1 Viewers today are willing to switch between traditional television and streaming services depending on convenience, price, and other factors when it comes to watching live programming.” …
It will be CTV and TSN that will do the promotion, they are the ones that have to sell air time to advertisers.
The CFL will get their contracted $50 MILLION a year from CTV no matter how many people watch.
I think CTV/TSN was relieved when the playoffs switched to Saturday last season from Sunday. They can get their ad dollars from the NFL games on Sunday and now they get the Saturday ad revenue from the CFL playoffs on Saturday.
We are seeing more and more articles about the diminishing of cable TV, (strangely juxtaposing the CFL’s increasing numbers). but people are turning off of cable in ever increasing numbers.
Is this the experiment to see if CFL can go back to network/OTA. Ironic that most people will view this game on cable TV but it will be higher quality OTA for me.
I also hope the excess of Ottawa games doesn’t turn people off, people obviously do want to see their own teams.
Yes, that is obvious but we’ll see Ottawa four times, Montreal, Regina and Winnipeg two times, Edmonton, Calgary, Toronto and Hamilton once and won’t see BC at all. Over half the league will only be seen once or not at all in seven games (non playoff)
I wouldn’t say that as it likely wasn’t done on purpose. The football schedule was made long ago, I suppose it depends on when CTV knew they were going to air games, which would have been long before they announced they would.
The schedule was written last December. I doubt that people will be tuning in because it’s on CTV and they don’t have TSN.
If you are a CFL fan you subscribe to TSN or RDS
If you are a francophone in Quebec you won’t be watching CTV because the only region that gets CTV is the English region of Montreal.
All games are still on TSN so if you aren’t happy about BC games not on CTV you can still watch them on TSN or CFL+ with a VPN.
I don’t think the ratings will be any higher with the games on CTV
CTV has always had a 20% larger reach than TSN. I think you can be a CFL fan without subscribing to TSN. You can follow the league legally by watching clips from the website or YouTube. You can follow illegally by one of the methods you mentioned.
Saturday afternoons and Ottawa games may not be an early recipe for success, but I did say that before and was proven wrong on one occasion.
If CTV has properly promoted the first game it should get a decent audience after that we shall see.
TORONTO (June 6, 2024) – The Canadian Football League (CFL) and Bell Media are proud to welcome the 111th Grey Cup on Sunday, November 17, to Canada’s most-watched conventional television network – CTV.
Saturday afternoon CFL contests will be broadcast exclusively on CTV with kickoff times shifting from 4 p.m. to 3 p.m. ET.