Apologies for what some might think is trivial but as a uniform geek, this one caught my attention. I've noticed a subtle change in the corporate logos on the jerseys and wondered what's up with team and league sponsorship.
At the start of the season, CFL jerseys had a Mark's logo on one side and the team sponsor on the other. In Winnipeg, it's IG Wealth Management. Toward the end of September, I noticed the Mark's logos have come off and now it's just IG or the local team sponsor. It appears this change is league-wide.
Anyone know if Mark's has either withdrawn or if their agreement has expired? I'd think a blank spot on a jersey represents a valuable marketing opportunity so I'm a tad surprised some corporate entity hasn't stepped up to fill it. Any thoughts on what's up with sponsors these days as the season nears the big finish?