CFL partners with RudderStack to open new paths to fan engagement

TORONTO — The Canadian Football League (CFL) has partnered with RudderStack as its league-wide customer data platform vendor. This relationship represents the latest in the CFL’s continuing digital transformation, which began in December 2021 with the announcement of a ground-breaking partnership with Genius Sports. The addition of RudderStack to the league’s marketing technology stack will help deliver a more tailored fan experience.

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