TORONTO — The Canadian Football League (CFL) has partnered with RudderStack as its league-wide customer data platform vendor. This relationship represents the latest in the CFL’s continuing digital transformation, which began in December 2021 with the announcement of a ground-breaking partnership with Genius Sports. The addition of RudderStack to the league’s marketing technology stack will help deliver a more tailored fan experience.
This is a companion discussion topic for the original entry at https://www.cfl.ca/2023/04/11/cfl-partners-with-rudderstack-to-open-new-paths-to-fan-engagement/