The commish even went so far as to suggest the CFL could use something so very un-Canadian: Swagger.
"It's time to have not a cocky swagger, but a Canadian swagger and be proud of who we are and make sure people understand that this is a great league and should be a part of it."
Cohon also wants to see better fantasy gaming for the league and at one point even a CFL video game. The league has been talking to universities about putting 22-year-olds to work in that department. It's about time.
"I'm throwing out ideas here that we're not necessarily going to do, but it's talking about the culture that we're creating here," he said. "We're young, even though we're over a hundred years old, we're nimble, we're progressive, we're entrepreneurial, and that's what I want to communicate both to our fans but also to the people that are running our teams."
The past won't be forgotten. It never should be. It just won't be the focus, and that's how the CFL will grow.