All the talk that Toronto isn't buying tickets is misunderstanding. People in Toronto including companies do not have the cash flow to pump into major events often as many think.
The media? Its all Grey Cup and Maple Leafs talk here. MLS TFC soccer team are playing in a playoff game and are getting no attention at all. Front pages of sports and news broadcasts are all local news and Grey Cup. Opening up the sports segment and its Grey Cup and Maple Leafs.
Grey Cup is in town and the media has packed media row and all Toronto media including national media based in Toronto are in Toronto for the Grey Cup.
Its been a fantastic start for the Grey Cup week.