Been informed the CFL is close to finalizing a major gaming company to expand its partnership with newly legalized betting in Canada.
The deal is reported to be a 2 yr deal which the 1st year in 2021 is a open contract that stipulates the amount of games they play and of course the legalization of gaming in Canada.
The agreement also is based off what the government law states on how non-canadian (off-shore) gaming companies will be affected.
A similar deal with MLB/bet365 allows free viewing of all MLB baseball games if a minimum bet is placed.
This could be a massive revenue stream for the CFL moving forward with 1, 2, or possibly a dozen gaming companies.
A deal like this could bring in approximately $15m-$20m in the first few years.....
Part of the deal the CFL would allow gaming companies to market its sport allowing the usage of logos/players and must contribute daily updates on injuries and produce official stats.